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November 8, 2023

The Impact of Social Media From The Lens of a Black Woman-Owned Business

Can you believe it’s already November? This month is the start to the busiest time of year. We’ve got Thanksgiving, Black Friday, Cyber Monday and Small Business Saturday. In celebration of Small Business Saturday, I wanted to get a head start and take this month to highlight Black, women-owned businesses on the Sol Co. Studio Blog. This week we are connecting with Ariel Jackson of Authentica Influence and learning more about her mission to make an impact by elevating the voices and businesses for Black women entrepreneurs.

Introducing Ariel Jackson of Authentica Influence…

In a world dominated by social media, the platform has become a powerful tool for showcasing diverse narratives and advocating for inclusivity. For a black woman-owned business like mine, social media can serve as an empowering space to amplify our voice and reach a broader audience. However, it can also be a place where black women entrepreneurs face unique challenges. In this blog post, we will explore the hills and valleys of social media for black women.

Pros of Social Media for Black Women Entrepreneurs

Imagine a place where you’re not alone in your journey, where you can connect with fellow black women entrepreneurs, and find a community that understands your struggles and celebrates your victories. Social media offers just that, fostering valuable connections that provide support and opportunities for collaboration.

Picture your story, your dreams, and your business reaching corners of the world you might never have imagined. Social media gives you the stage to share your narrative and showcase your services, attracting a global audience that can transform potential into actual growth.

Empowerment and advocacy are also at your fingertips. You can use social media to shine a light on the unique challenges faced by black women entrepreneurs, raising awareness and pushing for change, making the business landscape more equitable for everyone.

Cons of Social Media for Black Women Entrepreneurs

Yet, in this journey, challenges persist. Discrimination rears its ugly head as online trolls and harassers target black women entrepreneurs, creating a hostile environment that distracts from your goals.

In a space that promises inclusivity, a lack of diversity often remains. Social media, although powerful, is still largely dominated by white voices and narratives, making it a struggle for black women entrepreneurs to stand out and be heard.

The time commitment required for managing a social media presence can be overwhelming, especially for those juggling multiple demands. This can add to the already significant challenges black women entrepreneurs face.

However, there’s hope. Here are some personal tips to navigate this landscape effectively:

Tips for Success:

  1. Be Strategic: Focus on platforms that resonate with your audience and goals.
  2. Be Authentic: Share your unique journey and perspective; it’s your authenticity that builds trust and connections.
  3. Be Consistent: Regular posting and engaging with your followers can help you grow your audience.
  4. Be Patient: Success on social media takes time. Don’t be disheartened if you don’t see immediate results.

For those struggling to navigate this digital world, I’m here for you. I offer consultations tailored to black women entrepreneurs. Together, we’ll develop and implement effective social media strategies to help you thrive.

Book a consultation today, by clicking here

I understand your unique challenges and am committed to your success. 

You’re not alone on this journey, and together, we can achieve great things.

To stay in touch with Ariel you can follow her journey here:




Hi, I'm Sunnie!

Web & brand designer, dog mama and a literal music junkie. The Sol Co. Blog is filled with life, business and design tips that are meant to help you, nurture you and remind you that you are in fact not alone on your journey. In fact, you’re doing amazing! As you continue to go on your journey, I hope that you’ll find this blog inspirational, relatable and enjoyable. 

If you’re interested in connecting to learn more about our web & brand design services, I’d love to chat with you!