When you decide to invest in branding or web design, you’re not just buying a logo or a pretty site—you’re choosing a partner to help you elevate your vision. And let’s be real: nobody wants to spend their hard-earned coins feeling confused, overwhelmed, or unseen. At Sol Co. Studio, the goal is simple: to create a thoughtful, affirming, and professional experience where you feel taken care of from day one. Here’s exactly what working together looks like—from our first “hey girlfriend” to your final brand launch.

Step 1: First Touch: Inquiry to Consult or Ready to Book

The inquiry process at Sol Co. Studio looks a little different these days — and honestly, I’m excited about that! Instead of only having the option to schedule a consultation, you can now directly request to receive the contract and invoice directly within 24 – 48 hours if you’re ready to move forward without a consultation. You have places to be and people to see, and absolutely no time to waste!

If you still prefer to schedule a consultation, this will be our vibe check opportunity where we get to see if we’re a good fit. During the call, we’ll dive into your vision, your needs, and the goals you have for your brand and/or website. If everything feels aligned, you’ll receive a proposal with the contract and invoice within 24–48 business hours, outlining your design services, timelines, and next steps.

What You’ll Receive:

• A tailored project proposal which includes your contract + invoice (40% deposit required to secure your start date).

Once you’re officially booked, it’s time to invite you into the onboarding experience, where the goal is to keep it clear and reassuring.

What You’ll Receive & What To Expect:

• The Love Note (aka your personalized Welcome Email)

• Your Private Client Portal — Your go-to spot for invoices, design drafts, meeting links, and important updates. No messy email chains here. A few key additional features you’ll find in the client portal are:

• The Digital Welcome Page Name — A full guide on what to expect, how we’ll communicate, timelines, tools we’ll use, and how to prep.

• The Chatbox – Have a question, or need to share an inspo pic? Drop it in the chat!

• Design Review Studio – Sharing feedback on designs just got easier. Browse the designs and leave feedback directly in the client portal.

• Kickoff Call — A deep-dive strategy session to align on your brand story, goals, website needs, and how to turn your ideas into impact.

Before designing anything, we build the foundation, period.

You’ll receive:

• A detailed Brand Strategy Presentation that outlines your brand mission, target audience, positioning, voice, and visual direction.
• A curated Mood Board and Color Palette to set the creative tone.
• Font pairings and early style inspiration to make sure we’re on the same page.

“Your brand isn’t just what people see—it’s how you make them feel. Let’s make sure they feel seen, heard, and valued.”

Step 4: Brand Design

Once we’re aligned on strategy, I’ll move into designing your brand identity.

This includes:

• Logo Design (primary logo + variations)
• Color Palette Finalization
• Brand Typography Selection
• Custom Brand Elements (patterns, icons, textures depending on your design services and needs)
• A full Brand Style Guide so you know exactly how to use your visuals moving forward

You’ll have a set round of feedback where we refine together. This is a collaborative, but guided, process—you’re never left guessing what happens next.

Step 5: Website Strategy + Wireframes

Your website isn’t just a digital business card—it’s your brand’s home. Before designing the full site, I map out the foundation.

You’ll receive:

• Site Architecture Overview (which pages, what’s included)
• Wireframes (aka the blueprint before it gets cute)
• Website Copy Guidance or Copywriting (depending on your design services)

This step ensures your site isn’t just visually appealing, but easy to navigate and designed to convert.

Step 6: Website Design + Development

Now let’s talk about this website, sis!

This phase includes:

• Full custom website design based on your brand strategy
• Mobile-optimized designs (because your clients are on their phones)
• Strategic calls-to-action and user-friendly layouts
• Basic SEO setup (basic meta descriptions, alt texts, page titles) to help your site be found

You’ll get previews and opportunities to give feedback before we’re fully launched.

Step 7: Launch Prep + Offboarding

Before we launch, I make sure you’re set up to run your brand like a boss.

You’ll receive:

• A Launch Checklist
• Website Training (so you know how to update your site!)
• Final File Delivery (organized and easy to find)
• Your Brand Launch Toolkit (graphics + templates for announcing your new look)

We wrap up with an Offboarding Call where I answer any final questions and celebrate your transformation!

Final Words: Why the Client Experience Matters

At Sol Co. Studio, design is deeper than aesthetics. It’s about making sure every step of the process honors your story, respects your investment, and sets you up to lead with confidence. This is your time to take this huge milestone off your plate, and place yourself in a space to be ready so you don’t have to get ready because you deserve that at every stage.

Showing up is step one. Building a brand that feels like home? That’s where Sol Co. Studio comes in. Let’s get you there. [www.solcostudio.com/contact-us]