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May 10, 2025

Why Trust and Intention Are the Foundation of a Strong Brand

At Sol Co. Studio, we do things a little differently.

Branding isn’t just about picking the right color palette or designing a pretty logo. It’s not about churning out deliverables on autopilot or fitting your brilliance into a template.

For me, branding starts with care.

And care starts with people.

I lead with people before profit—every single time. That means slowing down enough to listen before I design, to see before we strategize, and to honor before we even begin the work.

Reassurance Starts at Hello

One of the ways I embody this is through a welcome video I share with every new client who signs on to work with Sol Co. Studio. It’s a small but powerful gesture—a way of saying, “You’re not just a project in a pipeline. You’re a partner in this process.”

That video isn’t scripted or overly polished. It’s honest. It’s human. It’s there to reassure you that you’re in good hands—that we’re about to co-create something intentional, aligned, and deeply rooted in your values.

Because I know what it’s like to invest in your business and still wonder, *“Will they get me?”*

So much of the creative world skips past the relationship to get to the results. But here? We slow down on purpose. This space is for you to feel seen, heard, and valued.

Branding as a Feeling

It’s easy to think of branding as just the visual side of business—the logo, the fonts, the aesthetic. And while those elements matter, they’re one piece of the puzzle.

At its core, branding is a feeling.
It’s how your audience experiences your business.
It’s how you feel showing up for your work.
It’s the trust that gets built before you ever make a sale.

That’s why, at Sol Co. Studio, we design with intention from start to finish. The process is shaped by care, rooted in collaboration, and led by your vision—not our ego’s.

Building a Brand That Feels Like Home

When you work with Sol Co., you won’t just walk away with a polished brand. You’ll walk away with a foundation that reflects who you are and what you stand for. You’ll have tools that feel good to use, visuals that feel like home, and a process that respected you every step of the way.

Because branding with care means more than getting it done—it means getting it right.

And that’s what we’re here for.

Ready to build a brand that feels like home?

Whether you’re rebranding something new or evolving what already exists, I’d love to walk with you. Explore the services or submit the inquiry form to see if we’re the right fit for your next chapter.

Let’s build something that feels good to you and the people you’re here to serve.

Hi, I'm Sunnie!

Web & brand designer, dog mama and a literal music junkie. The Sol Co. Blog is filled with life, business and design tips that are meant to help you, nurture you and remind you that you are in fact not alone on your journey. In fact, you’re doing amazing! As you continue to go on your journey, I hope that you’ll find this blog inspirational, relatable and enjoyable. 

If you’re interested in connecting to learn more about our web & brand design services, I’d love to chat with you!